SMS is the most integrated marketing channel
SMS rocks!65 percent of mobile subscribers send text messages
Text messaging is by far the most popular mobile activity after talking, and it is one of the most proven mobile marketing channels, according to digital marketing agency 360i. SMS is the most universal, given that it is available on just about every mobile phone, from lower-end feature phones to the priciest smartphones. ComScore reports 65 percent of mobile subscribers send text messages, compared to about 30 percent using the browser and downloading applications.“SMS is incredible in the sense that two-thirds of mobile users are using it,” said David Berkowitz, senior director of emerging media and innovation at 360i, New York. “It is so simple in format but the things you can do with it are amazing.
Heineken activates multichannel summer campaign
HeinekenHeineken goes mobile this summer.
Heineken has placed SMS calls-to-action and Scanbuy’s ScanLife 2D bar codes on all packaging for Heineken and Heineken Light, including six-packs, 12-packs and cases, across the United States for the summer season. Consumers who participate in the sweepstakes by texting in or scanning a 2D bar code can win a free application or music downloads, t-shirts and Fender guitars.SMSS Europe now offers VoIP services
VoIP callsSMSS teams up with Wizzcall to offer low cost worldwide phonecalls.
SMSS Europe and Wizzcall, a brand of Yumi Poland, proudly present their brand new VoIP services. Using Wizzcall your business can benefit from very low cost phone calls to individual mobile cell phones or fixed landlines. Whether your calling your overseas manufacturing site, your home based workers or your head office, you can make inexpensive international calls with VoIP from Wizzcall to anyone, anywhere.
